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Communications Specialist
Monterey, CA / Salinas, CA
Job Description
Communications Specialist
Salary: $53,796- $76,067 (Annually) Posting Date: 04/12/2024
Competitive
Benefits
Package:
CalPERS Retirement, Supplemental Insurance,
457 Retirement Plan, Flex Spending Account, Employer
Contribution to Medical Benefits
Filing Deadline: 05/03/2024 by 5:00pm
JOB SUMMARY
Under the general supervision of the Marketing and Communications Manager, the Communications Specialist will perform a full
range of activities in support of the district's marketing efforts, with primary emphasis on social media strategy development and
content creation, graphic design, and visual brand implementation.
ESSENTIAL FUNCTIONS
Create content and execute social media posts related to various topics through photography, video creation, and copy development.
Support the creation of internal and external marketing materials - for use in various channels including, but not limited to flyers,
brochures, website, social media, etc. Draft newsletters, routine press releases, emails, and social media content by gathering
information from a variety of sources, drafting copy/content, assisting with editing/proofreading information, reviewing, and
gathering data, and preparing information for print. Responds to standard inquiries and provide information regarding department
operations, policies, and procedures. Resolves routine issues independently and refers more complex situations to the appropriate
party. Keeps abreast of marketing and design trends through continued education and professional growth. Attends conferences,
workshops, and seminars as appropriate. Support Community Relations and Customer Service Supervisor at various events in the
community (occasional evening/weekend). Track media articles mentioning MST for monthly board reports and provide pdf to Board
Clerk. Prepare standard correspondence, records, documents, reports, and other related information. Proofread and edit documents,
promotional materials, and other communications. Develop and maintain logs, databases, spreadsheets, and other reports. Create
and work with MST Operations department and contracted service providers to coordinate the installation of interior bus cards and
other marketing materials. Manage inventory of marketing materials and supplies including but not limited to brochures and signage.
Coordinates with the planning department on website updates for bus schedule information as well as content for onboard bus
information. Support coordination and execution of internal and external agency campaigns and events. Perform other related duties
as assigned.
KNOWLEDGE
Knowledge of the principles, practices, and techniques of communications and marketing concepts and strategies.
SKILLS
Skill in the use of office equipment and technology, including computers and a variety of related software, and the ability to master
new technologies. Skills in advanced word processing, spreadsheets, presentations, and graphic design. Intermediate video
creation/editing and photography skills and a thorough understanding of social media management and strategy.
ABILITY
Ability to produce content that can be used across different platforms and create social media and website content consistent with
MST standards. Ability to establish effective working relationships and use good judgment, initiative, and resourcefulness when dealing
with employees, professional contacts, community leaders, the media, and the public. Ability to coordinate multiple tasks, problem-
solve, and work effectively within deadlines and changes in work priorities. Ability to communicate effectively and present ideas and
concepts verbally and in writing. Ability to approach, connect, and engage with passengers/community, staff, and partners to conduct
interviews, and take photographs/videos for social media content development.
MINIMUM QUALIFICATIONS & REQUIREMENTS
Bachelor's Degree in Advertising, Marketing, Communications, Public Relations, or a related field, and a minimum of one (1) year of
demonstrated experience planning and/or managing social media platforms, preferred. One or more years of experience in office
administration, communication, marketing, or related field is desired. Proficiency in Microsoft Office, Adobe Creative Cloud, social
media monitoring, and digital tools such as Hootsuite. Bilingual (English/Spanish) preferred. Proof of COVID vaccination required. Good
driving record; possess valid California driver's license at the time of application; Per the Immigration Reform and Control Act of 1986,
must be prepared to offer documents to support employment eligibility. Ability to obtain a valid California Drivers' License and Covid
vaccination.
FILING
The minimum qualifications as stated in this job announcement represent only the basic requirements of the position. Meeting the
minimum qualifications does not guarantee that a candidate will be invited to participate in other segments of the selection process.
Applications received after the deadline may be reviewed and kept on file for up to six months for future consideration. Applications
may be obtained from our Administrative Offices, 19 Upper Ragsdale Drive, Suite 200, Monterey, the Salinas Transit Center, 110
Salinas Street, Salinas, the Marina Transit Exchange, 280 Reservation Road, Marina, CA: or by visiting MST online at
http://www.mst.org. A Department of Motor Vehicle (DMV) printout, Form K-4, dated within 30 days, must be submitted with the
completed application. Resumes will not be accepted in lieu of a completed application. Applicants who have resided in California
less than five (5) years must obtain a copy of their driving record from their previous state of residence. Applications received without
the appropriate DMV printout will not be considered. SUBMIT COMPLETED APPLICATIONS TO: Monterey-Salinas Transit, Attn.
Human Resources, 19 Upper Ragsdale Drive, Suite 200, Monterey, CA 93940.
ADA
Candidates who qualify under protection of the Americans with Disabilities Act, and require a reasonable accommodation for
applicant testing and/or examination, should notify the MST Human Resources at least one week prior to being scheduled for
assessment.
Monterey-Salinas Transit values diversity in the workplace and is an Equal Opportunity Employer
EQUAL OPPORTUNITY EMPLOYER / AFFIRMATIVE ACTION EMPLOYER
Salary: $53,796- $76,067 (Annually) Posting Date: 04/12/2024
Competitive
Benefits
Package:
CalPERS Retirement, Supplemental Insurance,
457 Retirement Plan, Flex Spending Account, Employer
Contribution to Medical Benefits
Filing Deadline: 05/03/2024 by 5:00pm
JOB SUMMARY
Under the general supervision of the Marketing and Communications Manager, the Communications Specialist will perform a full
range of activities in support of the district's marketing efforts, with primary emphasis on social media strategy development and
content creation, graphic design, and visual brand implementation.
ESSENTIAL FUNCTIONS
Create content and execute social media posts related to various topics through photography, video creation, and copy development.
Support the creation of internal and external marketing materials - for use in various channels including, but not limited to flyers,
brochures, website, social media, etc. Draft newsletters, routine press releases, emails, and social media content by gathering
information from a variety of sources, drafting copy/content, assisting with editing/proofreading information, reviewing, and
gathering data, and preparing information for print. Responds to standard inquiries and provide information regarding department
operations, policies, and procedures. Resolves routine issues independently and refers more complex situations to the appropriate
party. Keeps abreast of marketing and design trends through continued education and professional growth. Attends conferences,
workshops, and seminars as appropriate. Support Community Relations and Customer Service Supervisor at various events in the
community (occasional evening/weekend). Track media articles mentioning MST for monthly board reports and provide pdf to Board
Clerk. Prepare standard correspondence, records, documents, reports, and other related information. Proofread and edit documents,
promotional materials, and other communications. Develop and maintain logs, databases, spreadsheets, and other reports. Create
and work with MST Operations department and contracted service providers to coordinate the installation of interior bus cards and
other marketing materials. Manage inventory of marketing materials and supplies including but not limited to brochures and signage.
Coordinates with the planning department on website updates for bus schedule information as well as content for onboard bus
information. Support coordination and execution of internal and external agency campaigns and events. Perform other related duties
as assigned.
KNOWLEDGE
Knowledge of the principles, practices, and techniques of communications and marketing concepts and strategies.
SKILLS
Skill in the use of office equipment and technology, including computers and a variety of related software, and the ability to master
new technologies. Skills in advanced word processing, spreadsheets, presentations, and graphic design. Intermediate video
creation/editing and photography skills and a thorough understanding of social media management and strategy.
ABILITY
Ability to produce content that can be used across different platforms and create social media and website content consistent with
MST standards. Ability to establish effective working relationships and use good judgment, initiative, and resourcefulness when dealing
with employees, professional contacts, community leaders, the media, and the public. Ability to coordinate multiple tasks, problem-
solve, and work effectively within deadlines and changes in work priorities. Ability to communicate effectively and present ideas and
concepts verbally and in writing. Ability to approach, connect, and engage with passengers/community, staff, and partners to conduct
interviews, and take photographs/videos for social media content development.
MINIMUM QUALIFICATIONS & REQUIREMENTS
Bachelor's Degree in Advertising, Marketing, Communications, Public Relations, or a related field, and a minimum of one (1) year of
demonstrated experience planning and/or managing social media platforms, preferred. One or more years of experience in office
administration, communication, marketing, or related field is desired. Proficiency in Microsoft Office, Adobe Creative Cloud, social
media monitoring, and digital tools such as Hootsuite. Bilingual (English/Spanish) preferred. Proof of COVID vaccination required. Good
driving record; possess valid California driver's license at the time of application; Per the Immigration Reform and Control Act of 1986,
must be prepared to offer documents to support employment eligibility. Ability to obtain a valid California Drivers' License and Covid
vaccination.
FILING
The minimum qualifications as stated in this job announcement represent only the basic requirements of the position. Meeting the
minimum qualifications does not guarantee that a candidate will be invited to participate in other segments of the selection process.
Applications received after the deadline may be reviewed and kept on file for up to six months for future consideration. Applications
may be obtained from our Administrative Offices, 19 Upper Ragsdale Drive, Suite 200, Monterey, the Salinas Transit Center, 110
Salinas Street, Salinas, the Marina Transit Exchange, 280 Reservation Road, Marina, CA: or by visiting MST online at
http://www.mst.org. A Department of Motor Vehicle (DMV) printout, Form K-4, dated within 30 days, must be submitted with the
completed application. Resumes will not be accepted in lieu of a completed application. Applicants who have resided in California
less than five (5) years must obtain a copy of their driving record from their previous state of residence. Applications received without
the appropriate DMV printout will not be considered. SUBMIT COMPLETED APPLICATIONS TO: Monterey-Salinas Transit, Attn.
Human Resources, 19 Upper Ragsdale Drive, Suite 200, Monterey, CA 93940.
ADA
Candidates who qualify under protection of the Americans with Disabilities Act, and require a reasonable accommodation for
applicant testing and/or examination, should notify the MST Human Resources at least one week prior to being scheduled for
assessment.
Monterey-Salinas Transit values diversity in the workplace and is an Equal Opportunity Employer
EQUAL OPPORTUNITY EMPLOYER / AFFIRMATIVE ACTION EMPLOYER
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
1 year
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